Archive for the ‘PPC’ Category

PPC Campaign Basics

Wednesday, December 26th, 2007

When starting a brand new website, Pay-Per-Click is one of the most effective ways of generating targeted traffic fast. One of the best things about PPC is that you can begin right as soon as your website is completed, without even having to wait for the site to be indexed by the search engines. Traditional SEO, in my opinion, is a great way to build long-term sustainable traffic whereas PPC campaigns are wonderful at providing your website with traffic from day one.

Usually when PPC is discussed, the word Google isn’t far behind and for good reason. Google Adwords is an incredible system that allows for so much flexibility in creating your ads. When combined with your Google Analytics account, you have a powerful ally in your quest to be the next internet millionaire.

Even though Adwords is a phenomenal program, lets not overlook another contender in the PPC world. Bidvertiser also has a PPC ad component to it’s lineup of products which has been quite helpful to me from day one. (more…)